To help me create my logo for the production company i did some online research using google to find out which three colours (because wanted a three tone logo) where most commonly associated with horror because, obviously, i wanted my logo to fit in the horror genre.
I decided to use the traditional 'yin yang' image and edit it to try change the meanings of it. By mixing the yin yang with the three horror colours i feel i managed to create the feeling of horror, hate and death.
I used a cloudy background as i thought it helps create a quite misty and suspicious tone, which is relevant for a horror production company. I did this by making a grey and light grey gradient across the logo, then editing the filter to 'sponge' in the artistic filter. I feel that the sponge filter acts as a cloudy background which makes us think of suspense and mystery.
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